About Our Agency

Reno Agency provides comprehensive insurance options.

West Michigan’s trusted independent insurance agency.

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Your family, your business, and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

Century-long experience in serving clients’ needs.

The Reno Agency is an independent insurance agency that offers a broad range of business and personal insurance solutions. From our hometown of Wayland, MI, and across West Michigan, we are excited to continue serving our community’s hardworking individuals and businesses since 1919.

A licensed team of professionals focused on you.

Our licensed team of professionals are proud to come to work every day with a focus on securing the most appropriate solutions for our clients. Our clients’ individual needs are important to us, and we are happy to educate them on how their policies can be beneficial for them—so they know exactly what coverage they are receiving and how they are protected.


years of service


knowledgeable advisors


downtown office

Our Mission Statement

At Reno Agency, our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers.

Why Go Independent?Meet Our Team
About Our Agency - Reno Agency Team Portrait

Get Started Today

As an independent agency, we are here to help you find the right coverage.

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The Advantage of an Independent Agency Working for You

What makes our independent agency different?

Personalized insurance solutions.
Friendly, knowledgeable service.
Building trusted relationships.
Client-Centric Service

We keep our clients at the heart of our business and enjoy guiding them through the uncertainties of insurance coverage.


Rely on us to simplify the insurance process, from advising you on your risks and solutions, to advocating on your behalf to the insurance company.


Count on us to be there for you every step of the way with personable and professional service so you always have the right coverage for your insurance needs.

Insurance Solutions We Specialize In

We specialize in a variety of coverage options to meet your unique insurance needs.

Garage Shop
Condo Building
About Our Agency - Reno Agency Office Building on a Sunny Day
Visit us in Wayland, MI!
Our history dates back to 1919.

The Reno Agency was founded in 1919 when Louis P. Reno established the Reno Agency in Wayland, MI. In the 1940s, Louis’ son Philip purchased the agency and eventually passed the reigns to his son Dennis who bought the agency in 1971. 

Dennis and his wife Mary ran the agency until Dennis’ tragic passing in 1996. A few years later, in 1999, Mary Reno then sold the agency to private investors who brought in Mike Salisbury as the agency manager.

In 2004, Mike and his business partner, Don Beemer, joined forces and purchased the Reno Agency and the Paul C Johnson Agency. A short time after, in 2006, Mike Salisbury became the sole stockholder.

Today, the agency maintains its office in downtown Wayland, MI, and looks forward to continuing to serving local businesses and families for generations to come.

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As an independent agency, we are here to help you find the right coverage.

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  • Go over your options with an agent.
  • Get the coverage you need.

Would you rather discuss this in person? Get in touch with an agent today!